After an absence of several years, Schroders returned to outdoor, using it as a key element of their consumer facing activity in the new tax year.

A combination of high profile backlights and 48-Sheets across the Rail network in London and the South-East ensured an unmissable presence exactly where their target market makes its daily commute.

2 bold creative executions helped the campaign stand out from the crowd in a traditionally busy environment for this sector during this period.