Open Outdoor worked with Bernard Hodes on their 2010 campaign to recruit Police Specials in Hertfordshire which recently won an award for best use of outdoor in Recruitment. The campaign had to do something effectual to increase headcount whilst working with limited budgets, build local awareness about the role, promote the force as an employer, challenge perceptions that itâ€™s all about neighbourhood policing and attract people from parts of the county that only have limited numbers of Specials.
In the key areas of Borehamwood, Broxbourne and Cheshunt, Bernard Hodes developed an innovative campaign designed specifically to run on ATMs. The creative concept supported the campaign theme which asks candidates to react to challenging situations and focuses on the vandalism of a cash point. This ran in supermarkets, petrol stations and high streets in the area, offering four messages at each stage of the transaction and providing a call to action with a branded receipt.
The video went live on the 2nd November 2009 and attracted 4,333 individual transactions and 709 printed receipts.
During that time the client received 242 applications which resulted in 59 successful hires.
This post was written by lkfzpxck