ASOS have used Out-of-Home as an integral part of their media mix when launching their Health & Beauty and Active Wear ranges. A vibrant mix of both classic and digital formats combined with some fantastic standout creative ensured the campaign was seen time and again by its target market. Innovative use of multiple designs across key networks such as Oxford Street Digital 6-Sheets and the Shoreditch Digi-Banner ensured ASOS could truly showcase its product.
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