From banners the size of a football pitch to the front of a phone-box, roadside formats offer the perfect way to hit a substantial audience, quickly.
They can be used for mass branding, or as a highly targeted and tactical mechanism.
The large number of formats (Banners, Backlights, 96-Sheets, 48-Sheets, 6-Sheets and StreetTalk) mean that a roadside solution exists for almost any brief.
Open are experts in planning and buying across all formats, on a national, regional, local, or even site-by-site basis and have a large number of planning tools at our disposal.
