News

 

JCDecaux Acquires Titan Outdoor
January 2010

The acquisition means that JCDecaux will have approximately 30% share of the UK out-of-home advertising industry.

Under the terms of the deal, JCDecaux will take over the majority of Titan’s UK advertising inventory, broadening its transport media portfolio with the addition of rail sites and strengthening its retail and mall offering. The future of Titan’s bus business remains unclear.

All Titan staff associated with the business bought by JCDecaux will move across to the new owner under TUPE legislation, though we expect to see some changes in the coming months.

In the long-term we hope to see further investment in the rail and retail portfolio from JCDecaux resulting in even better audience delivery in these key environments.

 

Alfa’s Outdoor campaign causes a stir on Twitter
November 2009

Alfa Romeo have launched a social media campaign to promote its MiTo model to a younger audience using a clean graffiti campaign booked by the team at Open...The Street Cleaning campaign comprised of 1,310 high pressured jet washed imprints on the streets of UK cities including London, Nottingham, Manchester and Cardiff. Alfa then used Twitter to create a viral campaign where they asked members to find a stencil, snap a photo and post it on to the Twitter site!

 

Open Climb a Mountain
September 2009

Our illustrious leaders Andrew & Tom conquered Mont Blanc on the 17th September in aid of Demelza House, a group of children’s hospices in Kent, East Sussex and London. Demelza House provides care and support for children with life-limiting illnesses and their families both through their residential units and at home care. Andrew and Tom set a fundraising target of £4,810 to reflect how high the mountain is in metres but managed to smash their target raising an amazing £6,172 – a brilliant effort for an amazing charity.

A very special thank you has to go to Andy Moug at Titan Outdoor who not only funded the trip but helped drag Andrew & Tom up the mountain!

 

...Let them eat cake!
September 2009

September saw the very first “Great Open Cake Sale” here at Beak Street towers – the entire Open team donned aprons and whipped up a storm in their kitchens, producing a huge selection of cakes, muffins, scones and biscuits! Clients and media owners stormed the offices, cash in hand, snapping up every last slice and raising a fantastic £540 for House, a group of children’s hospices in Kent, East Sussex and London. Due to popular demand the team are considering making it an annual event so keep an eye out for updates!

 

Primesight take over Titan Roadside
August 2009

Primesight have bought the Titan Outdoor roadside plant in a deal reportedly worth £6m and consisting of 8,600 billboards. This makes Primesight the second largest billboard player in the outdoor market. Titan Outdoor will now concentrate on their Rail and Mall portfolios.

 

Taxi Media Re-brands
July 2009

Taxi Media, bought by Taxi Promotions from Clear Channel in April, has re–branded with a new logo. To promote the re–brand, the company has launched a campaign to promote the benefits of taxi advertising, comprising a fleet of cabs featuring Chief Executive, Asher Moses, with the straplines ‘Taxi advertising works. You can’t turn the page and miss it’ and ‘Taxi advertising works. You can’t channel hop and miss it’’.

 

The Out–of–Home Conference – The Third Space
April 2009

The Outdoor conference took place in Battersea on 2nd April. A range of speakers contributed to the day, covering research, improved technology, audience measurement, econometrics, innovation, increased flexibility, and the future of Out–of–Home.

Copies of the conference presentations will be made available in the near future, please speak to one of the team.

 

Titan Outdoor lands £13m Chiltern Railways ad contract
April 2009

Titan Outdoor has won the £13m six–year advertising contract for Chiltern Railways, in a competitive pitch against incumbent CBS Outdoor.

Titan now has exclusive rights to sell advertising across Chiltern Railway’s 31 stations, including London Marylebone, as well as on the trains too.

 

Sky News is bought to Digital Roadside through JCDecaux
April 2009

Sky News content will now feature in one of the 8 slots on JCDecaux’s Primetime Digital Roadside network.

This partnership provides up–to–the–minute news headlines, weather, sport and business updates to the 55% of London’s commuters who travel to work by car, who are not able to get this information from the Freesheets or Titan’s Transvision offering.

 

In Your Space delivers brands to your door
April 2009

In Your Space, the truck advertising company, has signed a deal with Sainsbury’s to sell advertising on its fleet of 1,000 home delivery vans.

Advertisers will be able to brand one side of the vehicle, likely to be the road-side of the van, and will also have the opportunity to sample products with customers’ home deliveries.