News
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JCDecaux Wins East Coast Railway Outdoor Contract
07.04.2011
Ready, Steady, Go – Olympic Media Bidding Process Opens
04.04.2011
Hello Boys
31.03.2011
Launch of The Executive Channel
01.02.2011
Outdoor Market Grows by 12.5%
01.02.2011
JCDecaux Wins East Coast Railway Outdoor Contract
07.04.2011
JCDecaux has been awarded the advertising contract by East Coast Main Line following a competitive tender. Previously held by CBS Outdoor, the contract covers outdoor, ambient and experiential advertising across 12 stations including York and Newcastle. JCDecaux intend to expand the current portfolio of sites at the stations to include an element of digital outdoor.
Ready, Steady, Go – Olympic Media Bidding Process Opens
04.04.2011
The LOCOG Olympic outdoor advertising bidding process for sponsors and partners launches today, running through to the end of June. The auction covers almost 4,000 different packages across 34 media owners with a combined value of £250m. The process includes a wide variety of outdoor formats from Rail sites to ATM Advertising. All relevant outdoor space has been divided into one of four categories. ‘Vicinity’ sites, those close to Olympic venues, Spectacular, and then premium and standard packages, for example six-sheet packs. Premium and standard packages will first be offered to global and tier one sponsors with the auction then opening up to tier two and tier three sponsors in turn.
Hello Boys
31.03.2011
TBWA’s infamous Wonderbra 48 sheet ad has been voted the best poster ad ever created in Campaign’s Outdoor Hall of Fame poll which was held in association with the Outdoor Media Centre. In second place was Saatchi & Saatchi’s Labour Isn’t Working 48 sheet which ran in the 1970s. More than 10,000 Campaign readers took part in the poll voting on a selection of 100 ads which had been shortlisted by a panel of industry judges.
Launch of The Executive Channel
01.02.2011
The Executive Channel has launched a new screen network in premium Central London office blocks, with a reach of 220,000 upmarket office workers expected by mid 2011. Screens contain a mix of live news / travel, local information and advertising. Audience is 70% AB as such it’s the perfect format to reach those elusive, key business decision makers.
Outdoor Market Grows by 12.5%
01.02.2011
Figures released today by the Outdoor Media Centre show that the outdoor market performed strongly in 2010, growing by 12.5% to £879 million. Digital continued to show good growth, with revenues passing the £100m mark for the first time, as such Digital outdoor now accounts for £1 of every £8 spent on outdoor as a whole.
